In November 2025, I was selected as the next Vice President of Marketing and Public Relations for The Ole Miss Interfraternity Council. As the governing body of the 17 fraternity chapters on the Ole Miss campus, our organization represents the experiences, cultures, and individual personalities of over 4,000 men. With this in mind, I set out to create a unified brand that authentically tells the stories of the men in our community. This included a complete refresh of our visual identity, creating cohesive branding assets that deliver a unified appearance and message across our various social media channels.
At the core of our visual identity is this guide, outlining typography, colors, lockups, color treatments, and graphic templates.
Photography
Campaign: Man of the Month
Every month, our Chapter Social Media Chairs will nominate fraternity men across our community for Man of the Month, recognizing members of our community that have made remarkable acheivements.
Miscellaneous Graphics
Video Content: IFC Podcast
Every month, our president and various members of our executive board sit down with figures across our campus on our IFC Podcast. Our goal through this podcast is to produce meaningful content that creates a meaningful relationship between our fraternity community and the rest of our university.
User Interface Design & Integrated Visual Identity: Ole Miss IFC Recruitment Guide
I was exceedingly fortunate to gain experience in User Interface and Website Design by creating a refreshed Recruitment Guide website for use by Potential New Members and their families. The purpose of this website was to create a one-stop shop for all the information families will need as they prepare for our Formal Recruitment Process in the fall, which is among the largest in the country. This website includes schedules, maps, chapter information pages, and contact information for IFC and Fraternity and Sorority Life Staff.
